Born a hearing person into a deaf culture, it did not take Adrian Guglielmo long to realize that the world was not an easy place for people with disabilities. In 1991, Guglielmo started the first for-profit corporation in the United States run by people with disabilities. Understanding the isolation of the disabled, she used their skills in the arts to enhance branding and marketing in corporations. Working with such companies as IBM, Chase, Microsoft, UPS, Avis, Disney, Johnson and Johnson, HBO and many more, she helped people with disabilities to not just get work within her company, but receive jobs at other organizations as well.
She soon became the go-to person for answers in marketing directly to people with disabilities. After selling her first company, she then continued in helping grow diversity markets for corporate America, in some cases raising the sales over 50%. Her work continued close to home by bringing adaptable sports for the NYC Marathon and leading sponsors of the Veterans Day Parade.
Adrian has acquired, developed, and consulted for companies and nonprofits that need assistance with financing, sales, marketing, public relations, and corporate partners.
With a focus on diversity issues, Adrian continues to work in the veteran, disability, and minority space to improve lives and build awareness worldwide. She coined a phrase, which she holds dear to her heart, “Capitalism with a Cause”. Marketing should always consist of a “win, win, win situation.”
With over 25,000 applicants considered, Adrian won the Marketing Women of the Year presented by Wells Fargo due to her methods of giving back. Wall Street also honored her with the Wall Street Entrepreneur of the Year. Many books and articles have been written about her marketing techniques, and she has taught marketing at several Universities, continuing to bring nonprofit programs that interest corporate America to the forefront.